Having already transformed the spa and wellness world with the launch of her fashion-forward, inclusive uniform line Noel Asmar Uniforms in 2002,

Noel Asmar turned her attention to the environments and tools that professionals were working with every day.

While the spa and salon have always been highlights of the guest experience, treatments were tied to one location. Noel recognized an opportunity: what if the same luxury could be made mobile—delivering elevated service and greater
convenience?

Her goal was to provide more innovative ways to design pedicure stations and guest experiences. As interior designers and business owners began creating new concepts, the bowls opened up opportunities to craft unique, award-winning spaces that moved away from the traditional throne.

Today, beautifully crafted pedicure bowls and accessories continue to transform spaces and elevate experiences—freeing businesses from the limits of place and empowering professionals to meet their clients wherever they are.